The idea of the "Four Dimensions of Relational Work" can help you match team members' natural interpersonal aptitudes and people skills to specific tasks or projects. In this article, we'll explore how best to use this model to build your team, and to assign tasks and projects to the people able to do the best job.
What Are the Four Dimensions?
1. Influence
People who are strong in this dimension enjoy being able to influence others. They're great at negotiating and persuading (member-only article), and they love having knowledge and ideas that they can share. Influencers are also good at creating networks (member-only article): they excel at making strategic friendships and connections.
Influencers don't always have to be in a sales role to use this strength effectively. Perhaps a team member always seems able to "lift" tired colleagues. Or maybe a manager can be relied on to persuade clients to give his team a little more time on a deadline. Both are effective influencers.
2. Interpersonal Facilitation
Team members who are strong in this area are often "behind the scenes" workers. They're good at sensing people's emotions and motivations. They're also skilled at helping others cope with emotional issues and conflict.
For instance, if you suspect that someone you're dealing with has a "hidden agenda" during group meetings, then you may need to ask for help from someone on your team who is strong in interpersonal facilitation. This person is likely to have some useful insights into what is motivating this other person.
3. Relational Creativity
People who are strong in this dimension are masters at using pictures and words to create emotion, build relationships, or motivate others to act.
Remember that relational creativity is different from influencing. Influencing involves person-to-person interaction, while relational creativity occurs from a distance. An example is a corporate copywriter who writes such a moving speech that the CEO is able to inspire the entire company to meet an aggressive deadline.
4. Team Leadership
Team members who are strong in team leadership succeed through their interactions with others.
This area also might sound like the influencing dimension, but there's an important difference. Influencers thrive on the end result and the role they play in closing a deal. But team leaders thrive on working through other people to accomplish goals, and they're more interested in the people and processes necessary to reach the goal.
Tip:
You can also apply the Four Dimensions of Relational Work to yourself when thinking about your own career development. For example, if you're strong in interpersonal facilitation, you may decide to pursue a career that uses that strength.
Assessing the Four Dimensions
It's generally easy to evaluate technical skills when you're recruiting (member-only article) or reviewing a team member's work history. However, identifying someone's interpersonal skills and strengths takes more effort.
Use the following tips to help you to assess your current team members, or to ensure that you're hiring the right person for a position.
Listen carefully - For example, when you ask a job candidate to explain the best moment at her last job, listen closely. If she talks about when she influenced a key decision, she might be strong in the influence dimension. Remember, influencers love to impact and shape decisions, so try to find out if they've ever served on committees or executive boards. Structure your conversation around a specific skill - For instance, if you need to find a new team member who is strong in interpersonal facilitation, then structure your interview or performance appraisal around that skill. Ask the candidate to describe how he would resolve a conflict between two other colleagues. You could even try role playing. Ask when the person experiences "flow" - Finding people skilled at relational creativity can be difficult. This is because someone may be strong in this area, but has never had a job, project, or task that used this strength. Ask your team member or candidate to describe a time when she experienced flow (member-only article). If her task at that time was creative, she might be strong in relational creativity. Notice how the person makes you feel - It's often easy to identify a person skilled in team leadership, even if he has never held a management position. Pay attention to how you feel when talking to this person, and how that person interacts with other members of his team. If he gets people excited and motivated about their work, or about the opportunities that the organization faces, then he might excel at team leadership.Rewarding Your Team
As well as using the four dimensions to build your team, and assign tasks and projects to the most appropriate people, you can also use the model to reward your team (member-only article) effectively. Relational work is often ignored or undervalued, but these interpersonal traits are what makes an organization function effectively.
It's important to compensate (member-only article) team members for these skills, because the more they're rewarded, the more they'll use those skills.
Start by educating your team members about their own dimension. You could do this in informal, one-on-one conversations or during their performance appraisals (member-only article). Try to connect some type of compensation to their skill, and make sure they understand that they'll be rewarded for using their strengths.
You can also reward team members by giving them work that uses their strength. This may require you to create a new role (member-only article), or mean simply reshaping the role that a person has now. It doesn't have to be a huge change; adding tasks or projects that use people's strengths can influence dramatically how satisfied they are with their jobs - and with the organization.
Tip 1:
To help ensure balance, try to structure your teams so that all four dimensions are represented by someone. (Of course, this may not be a suitable approach for all teams - so use your best judgment.)
Tip 2:
When you look for people to fill each dimension, don't make decisions based on job titles, because team members may not currently be in roles or positions that use their strengths.
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